Product design · UX strategy · Research
I turn complex business systems into intuitive digital products—bringing together user insight, product thinking and purposeful design.
Years shaping digital products
From discovery to delivery
Making the complex
feel considered.
01 / A considered approach
My work sits at the intersection of people, business and technology. I help teams understand what users need, make sense of complicated workflows and turn that understanding into useful, coherent product experiences.
↗02 / Selected work
A selection of work across fintech, enterprise content, customer experience and accounting.
Experience across Merchant, Resolution Center, Invoicing, Shipping, and Risk & Limits—with work that included rebuilding a system from the ground up.
Worked on Zonza 4 and 5, a digital asset management platform used by major WPP brands, helping make content libraries and asset workflows more usable.
Designed a customer experience portal from scratch, connecting the quotation-to-final-delivery journey in one platform. Research helped surface gaps and needs across teams and stakeholders.
Product design for GST filing and accounting workflows, with a focus on the distinct needs of IT businesses and gold merchants.
Project visuals on this first version are original conceptual illustrations, not screenshots of client systems. Case study details should be validated and approved before publication.
03 / How I work
I bring structure to ambiguity and keep the work connected to the people who use it and the teams who deliver it.
Research, stakeholder conversations and usability testing to uncover unmet needs, friction and opportunities.
Map journeys, workflows and system relationships so teams can align on what matters most.
Turn insights into flows, prototypes and interfaces, then use feedback to improve the experience.
Work closely with product and engineering teams to preserve intent and support a coherent outcome.
04 / A little about me
From merchant services and creative operations to accounting workflows, I’ve worked on products where the challenge is rarely just the interface. It’s understanding different people, priorities and constraints—and creating an experience that brings them together.
More about my experience on LinkedIn ↗05 / Notes & perspectives
A starting point for writing about product design, research and the realities of enterprise UX.
RESEARCH · 5 MIN READ
ENTERPRISE UX · 6 MIN READ
PRODUCT DESIGN · 4 MIN READ
These are editorial concepts, not published articles. Develop and review each article before treating it as a finished thought piece.
06 / Case study library
The next layer of this portfolio will document the context, constraints, research, design decisions and outcomes behind each project. These initial outlines make the site navigable while the detailed stories are developed.
Focus: Merchant tools, Resolution Center, Invoicing, Shipping, and Risk & Limits.
Case study to document: the original system context, your exact remit, workflows you redesigned, research inputs, design decisions and verified outcomes. Add only details approved for public sharing.
Focus: Enterprise asset discovery, organization and creative operations.
Case study to document: user groups, asset lifecycle, navigation and metadata challenges, your contribution across versions, and validated improvements.
Focus: A connected journey from quotation to final delivery.
Case study to document: how research with teams and stakeholders revealed gaps, how the end-to-end flow was shaped, and how the design was tested and delivered.
Focus: Industry-specific filing and accounting workflows for IT businesses and gold merchants.
Case study to document: different industry needs, filing and accounting tasks, information architecture, error prevention and measurable results where available.
07 / Get in touch
I’m open to conversations about product design opportunities, meaningful collaborations and products that need a clearer direction.
Connect on LinkedIn ↗