Make complexity usable
Translate dense workflows, business rules and competing needs into experiences people can understand and act on.
About me / 52weekux
From complex challenges to meaningful digital experiences.
I’m Purusothaman Sekar—often called Purush—a product and UX designer with more than a decade of experience helping teams make complex digital products clearer, more useful and easier to navigate.
Explore selected work ↘“Great design makes complexity feel simple. Every detail has a purpose, and every decision makes a difference.Beyond the interface.
Beyond the interface.
Into the system.
My experience spans fintech, enterprise content platforms, customer experience and accounting workflows—each with its own users, constraints and business needs.
Learn before deciding
Use user research, usability testing and stakeholder conversations to reveal what is working—and what is missing.
Build with intent
Connect discovery, structure, interaction design and delivery so the product experience holds together end to end.
02 / Career timeline
A journey through
products and people.
My career has been shaped by working on products where usability depends on understanding the larger system: merchants, creative teams, customers, operational teams and industry-specific business needs.
2005–2008
Education / Visual CommunicationFoundation
Learning to communicate through design
Studied Visual Communication at Dr. M.G.R. Deemed University, building a foundation in visual storytelling, design, web and multimedia. This foundation continues to inform how I approach product experiences: understand the message, the audience and the context before shaping the interface.
2008–2012
Interakt Digital Solutions Pvt. Ltd. / now ResulticksDesign → Delivery
Growing from design intern to delivery manager
Started as a Design Intern and progressed through Junior Designer, Senior Designer, Art Director and Delivery Manager. Worked on e-learning websites, campaigns and digital marketing for Fortune 500 clients. The work connected brand communication with experiences for employees and customers, reflecting Interakt’s “communication inside out” philosophy. Recognitions included being acknowledged as a long-standing and valuable team member.
Selected client work: Levi’s, Ecolab, Nalco, SUTD, IRAS (Inland Revenue Authority of Singapore), Singapore Tourism, Club Mahindra and United Breweries Limited. Work included a Club Mahindra holiday and package selection application using a scoring methodology, and a customer engagement platform for United Breweries segmented by product category.
2013–2015
XeragoCampaign platforms
Designing targeted customer communications
Worked on a Campaign Management System for banking and telecom use cases, supporting segmented, targeted email and messaging campaigns. Managed a 15-person design team working with marketing and digital services across APAC, including Singapore, Malaysia and the Philippines.
Selected clients: Citi, HDFC and Sundaram Foundation. Campaign work included digital offers and online-shopping promotions for banking customers.
2015–2018
Ad2Pro / Deloitte digital experienceDigital experience
Building recruitment and brand experiences
Worked on digital experiences including Kingsley Gate, for which the team created 12 recruitment applications supporting global C-level executive search for major brands, and digital marketing and website work for Isha.
2018–2019
Prospance Inc. / PayPal engagementFintech / UX leadership
Improving merchant-facing financial workflows
Worked with PayPal’s merchant ecosystem across the Merchant team, Resolution Center, Invoicing, Shipping, and Risk & Limits. Contributed to rebuilding a system from the ground up, with attention to complex operational journeys and the needs of merchants.
2020–2024
Hogarth Worldwide / WPPEnterprise product UX
Connecting creative assets and customer journeys
Worked on Zonza 4 and 5, a digital asset management system used by major WPP brands. Also designed the Customer Experience Portal from scratch, connecting the journey from quotation to final delivery. Supported user research and usability testing to identify gaps and needs among customer-side teams and WPP stakeholders, from operational teams to senior management.
2024–PRESENT
Product & UX Strategy Advisor / SkybillerProduct strategy
Shaping products from strategy to experience
Working across product and UX strategy, including Skybiller’s GST filing and accounting workflows for different industries, with a particular focus on IT businesses and gold merchants. Bringing together user needs, business requirements and product design to make complex processes clearer.
Timeline note: dates are based on details previously shared and your latest notes. Please verify the exact month ranges, formal titles, recognition wording and employer/client attribution against your LinkedIn profile and records before publishing.
03 / Working principles
How I approach
the work.
Research is a decision tool
Listen to users and teams to understand needs, constraints and gaps before jumping to solutions.
Workflows matter as much as screens
Design the relationships, states and handoffs that make an end-to-end experience coherent.
Good design is collaborative
Bring product, engineering, operations and leadership into the conversation so the result is practical as well as useful.
Outcomes should be evidenced
Connect design decisions to observed user needs and validated results instead of relying on visual polish alone.
04 / What’s next